Duncan rebuilds the story.
Mobile to his ear, photographs and marked-up paper around him, he works out what was done, why it changed and what belongs in the commercial record.
Today · The founder bottleneck
The work is finished. The history is not.
The most painful, time-consuming, value-draining job the founder is doing is reconstructing what already happened—then turning it into something a customer can understand.
Mel makes it presentable.
From her home office, Mel turns the reconstruction into a consistent ABC document—ordering pages, images and scope.
It comes back to Duncan.
The founder checks the meaning, sequence and omissions once more. Quality control is necessary; rebuilding the past twice is not.
The current output
The polish is good. It happens too late.
The proposal already looks professional. The hidden cost sits upstream: finding the photos, remembering the changes, naming the materials and rebuilding the sequence before formatting can even begin.
Where does hidden repair value go?
Move from reconstruct twice to capture onceIf it is not connected to a unit, a dated photograph and a reason, it becomes absorbed effort—real work with no durable commercial home.
Today’s value drain